Bespoke Creation: Bart the Dog iPad Mini Folio Case

Posted on November 06, 2013 by Ee-Leng Chang | 2 Comments

Over the past 3 years of Hooby Groovy and creating bespoke requests, I've worked on many designs based on many well-known characters and themes. Each presented their own set of design challenges in order to interpret familiar designs and give them a Hooby Groovy touch. However, one of my latest bespoke request presented a completely new challenge for me. For the first time in Hooby Groovy history, I was tasked to design a case based on my customer's beloved pet dog, Bart. 

Designing from an already stylised character like Pikachu or Winnie the Pooh is fairly straightforward. But designing from real-life creature was a whole new ball-game. I spent ages looking at pictures of Bart and trying to figuire out how to turn this very cute but very real 3D dog into a flat felt folio case. 

Well, after a lot of head scratching and sketches and back and forth with my customer, this is what I ended up with:

The main features I noticed straight away from photos of Bart was his eyebrows. They were cute and bushy but they were also upturned. It was quite a challenge balancing his upwards eyebrows with down turned, big, round eyes so that he looked friendly and happy, rather than fierce and angry. 



The case itself was a folio case, so that my customer could keep her iPad Mini in it at all times. I had created a folio case before but wasn't too sold on the design and the construction was really tough and the overall case turned out quite bulky. So this time around I opted for a much simpler style of holding the iPad in with elastics on the corner. To stabilise the case, the iPad Mini sits on a brown paper-like fabric which is quite thick and sturdy. Here's what it looks like with my own iPad Mini in it:




I also created a little print memento for my customer, I hope she liked it. :)


I was really happy with how the folio holder turned out, that I created one for myself too based on my Raccoon iPad Mini Case. On the inner folio section, I added a quick raccoon sketch:


If you'd like me to create a bespoke gadget case for you, just email me at and let me know what you have in mind! :)

Posted in Bespoke, Creations

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2 Responses


November 15, 2013

Hi Mel! You’re most welcome, I’m really glad that your daughter likes the case and I hope Bart does too. It was a real honour to be given the trust to create this case. :)


November 13, 2013

Hi There Ee-Leng, I am the Mum of your customer for this amazing Bart case and I just wanted to tell you how thrilled we all are with the finished result. You did a brilliant job. It was really interesting to read about the process – it was obviously a labour of love as you have really captured this cheeky little guy. Many thanks!

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