Bespoke Creations: BMO 3DS XL Case

Posted on June 12, 2014 by Ee-Leng Chang | 2 Comments

The same customer that requested the Jake and Rainicorn A4 Compendium also asked for a BMO case for her Nintendo 3DS XL. The design for this was easy, BMO being the perfect shape for a case. :) The challenge to this particular creation was construction and assembly. 

First off, the 3DS XL is pretty, well 3D. I usually work with tablets which are pretty flat so a sleeve is suitable. However, the 3DS is quite thick, so a sleeve would not suffice. It would have looked really ugly and the material would bulge all over as it would need to accommodate for the added thickness. So I had to figure out a way to make a holder. But first, I needed a model to test that my holder would work. I've got a Nintendo DS but that's way, way smaller so I ended up building my own 3DS:

The inside holder part of the case was the next part I tackled. My customer also wanted a few pockets for game cartridges, so here's what I came up with:

After this was done, I started on the cover. I decided to embroider the entire cover on. The main reason for this was because I couldn't find any felt that was the colour of BMO and it would have taken a LOT of dye to get a colour that deep on felt. 

This was by far the most intense embroidery session for my machine! And it was still just recovering from Rainicorn :). 

Well here's the finished piece. I'm actually really, really pleased with the way it turned out. I think it has that Adventure Time cartoon drawing feeling to it. 


Hope you like my bespoke BMO case! And as always, if you would like me to create a bespoke creation for you, just email me at! :)

Posted in Bespoke, Creations, Design

Bespoke Creation: Rainicorn and Jake A4 Compendium

Posted on May 30, 2014 by Ee-Leng Chang | 0 Comments

I was pretty excited when I received a request for an A4 compendium based on Adventure Time's Jake and Rainicorn. I love Adventure Time, it's so quirky and funny.

My customer had requested for a compendium to hold an A4 notebook, pockets for cards, another notebook, her phone and a pen holder. So the design for the inside part of the compendium wasn't too hard, it took a little of experimenting to put it all together but it was quite straightforward. The cover was where the challenge lay. The challenge of course being that Rainicorn is so very, very loooooong! 

I thought it would be cool to have Rainicorn wrapping around the back of the compendium and thus using her as the closure tab. My customer was happy with this suggestion and I went ahead with designing it. 

Then came the second challenge: Rainicorn was way too loooooong! I had at first envisioned that she would wrap around the back and end up with her feet in the front. But when I was trying to turn this into an embroidery file, I realised that she was way too long for my machine. So I had to make her shorter which actually worked out quite well because it kept the front of the compendium neater and more focus would be on Jake and Rainicorn's head, instead of having her feet randomly floating about. Even so, she still had to be embroidered in 2 pieces: her head and her body. 

I had at first envisioned the front cover to be a solid grey colour for the background but my customer requested for a green or blue background. I suggested maybe having hills and a sky and she was happy with that. I'm so happy that she requested for a non-grey background, because it definitely brightened up the design and made it feel very Adventure Time!

Anyway, here's the Rainicorn and Jake A4 Compendium:


Overall, this was probably one of my more complex creations but I'm happy with the way it turned out. I anticipated many things would go wrong but happily this was one of those magical times when everything just came together and there were no major mishaps. 

If you would like me to create a bespoke creation for you, email me at and let me know what you have in mind!


Posted in Bespoke, Creations

The Fine Line Between

Posted on May 21, 2014 by Ee-Leng Chang | 0 Comments

Just wanted to share my latest artwork on my Hooby Groovy Red Bubble shop:

This piece is available at Red Bubble as cards, prints, posters and pillows. 


Hope you like this piece! :)

Posted in Creations, Design, Illustrations

A Few Things I've Been Working On

Posted on April 17, 2014 by Ee-Leng Chang | 0 Comments

Here's a few of my recent creations and various things I've been working on:

Pandas are always a part of my schedule and 3 years on, I still love creating Pandas. :) You can get my Panda (and other animals of Hooby Groovy Land) here


One of my favourite custom designs to work on: Totoro! This one was for an 11in MacBook Air. If you'd like me to create a Totoro (or any other custom designs) for you, shoot me an email at!


I love Game of Thrones and am so happy that the new season has started finally! Now if only I didn't have to wait 1 week between each episode! Anyway, I doodled away at this sketch over a few days during Rongkus' 4am feeding time. This was done with my 0.05mm and 0.1mm Kuretake Zip pens.


Speaking of Rongkus, I made him a house/carrier. This is still very much just in the prototyping/R&D phase so I won't share it just yet but here's a sneak peek of both house and Rongkus. :)

And speaking of R&D, here's an example of why R&D is really important. I made this little mouse for Rongkus to play with. Originally, it was hanging by its woolly tail from a stick. Rongkus loved it but as soon as he caught it, he would start gnawing on the tail. It only lasted about 3 days before the tail snapped teaching me an important lesson of how anything cat-related needs to be chew-resistant! All is not lost though, Rongkus still loves his green mouse, he bats it all across the floor. I shudder to imagine what it would be like if we ever get visited by a real mouse. 

I'm also in the middle of few other customs and more R&D and experiments so will share that in the near future!

In the meantime, Happy Easter and have a great long weekend everyone!

Posted in Creations, Updates

Creation of The Oblivious Girl

Posted on April 01, 2014 by Ee-Leng Chang | 0 Comments

Last week I shared a piece of artwork that I created for my friend's zine. Today, I wanted to share a bit about the process that I went through creating it. 

When I received the brief, which was "cartoon girl walking obliviously through a landscape with towering figures looming menacingly" I had a few ideas pop up in my head right away. I thought it would be cool if the background was either a cityscape or tree lined, with the buildings/trees drawn as silhouettes but looking like you could mistake them to be scary figures. I also had a few different composition ideas of how to arrange the scene. But in the end, due to time constraints and because I figured that the final print would be quite small, I decided simple and to the point was best. 

The first step was taking out my sketchbook and pencil and coming up with a very quick and rough sketch:



Then it was time to decide what the baddies would look like. I wanted each to have a very distinct look, size and feel, basically cover all manner of stereotype baddies:


At this point in time, I actually had no clear idea on how I wanted to finish the piece, it was a choice between doing a digital painting or a vector illustration. I decided to fire up Photoshop first and get started on making a digital draft. Again I started with a very quick and dirty draft blending the composition from my first sketch above and the character designs in my second lot of sketches:


After this, I decided that I would create this piece as a vector illustration. The main reason for my decision was purely down to knowing that I work a lot faster in vector and I definitely needed to be able to work fast on this (and the second piece). So I popped this Photoshop draft into Illustrator and started fleshing out each of the characters. 


I did this for each of the characters, changing up the sizes and proportions on the fly as needed. Here's the line up just for fun:


After that, it was just a matter of adding a background, shadows, my Fighting Butter Bee watermark and voila, the image was done:

Oblivious Girl by Hooby Groovy


Hope you enjoyed this blog post about my workflow! :)

Posted in Creations, Illustrations

Illustration: Don & Friends in Watercolour

Posted on December 29, 2013 by Ee-Leng Chang | 0 Comments

A good friend of mine recently celebrated his birthday and I decided to make a drawing for him as a present. He's a massive Nintendo fan so I thought it'd be nice to draw a sort of family portrait of him, his wife and a few Nintendo characters. Here's how it turned out:

Bespoke Nintendo Illustration by Hooby Groovy

Paper: Canson 185gsm Watercolour Paper

Pen: Kuretake Zig Memory System Millenium .005mm Marker

Watercolours: Pentel Water Colors

I bought some watercolours a few years back but never really ended up playing around with them at that time. I suddenly remembered them a couple of weeks ago and decided on a spur of the moment that I was going to dig them up and explore the world of water colours. So its still a very new medium for me and I'm not too brave with it but I'm finding it a very fun medium in that its got a fair bit of unpredictability about it (probably 99% due to my noobness I'm sure). 

Here's a scan of the piece:

Bespoke Nintendo Illustration by Hooby Groovy

We always tease my friend about how all the cars he drives has lots of 8s in their number plates and we were just talking about cars recently so I thought it'd be fun to draw him in a car with the luckiest of lucky number plates: eight 8's. The number 8 is considered a lucky number in Chinese culture. :) My husband suggested to draw in tennis rackets because we knew that my friend and his wife played tennis a fair bit and I thought that would be a silly, funny thing to add, hence the tennis rackets. And the rest of it was just selecting which Nintendo characters to include and arranging them. I initially wanted Mario, Luigi, Peach, Toad, Yoshi, Bowser and Donkey Kong. But after a few draft sketches, I wasn't too happy with the arrangement of the characters and decided to axe Yoshi, Bowser and Donkey Kong in favour of smaller and /or flying characters. 

I got a simple, bright red frame for the drawing:

Bespoke Nintendo Illustration by Hooby Groovy

I had a lot of fun creating this and as with everything I create, there was a great deal of learning to be had from this experience. :)


Posted in Bespoke, Creations, Illustrations

New Products: The Frenemies Notebook Collection

Posted on November 22, 2013 by Ee-Leng Chang | 0 Comments

Hooby Groovy is pleased to announce the arrival of a new collection. Please give a warm welcome to The Frenemies, featuring Little Robot, Little Ninja, Little Zombie and Little Pirate. These four Frenemies are deceptively cute but they're extremely fierce in their rivalry against each other. 

The Frenemies Collection begins with a set of handmade and hand bound notebooks. 

The Frenemies Notebook Collection


Each features 32 blank white pages, perfect for daily journaling or sketches. I use mine for sketches and doodles!

Cover illustrations were designed by myself and are printed on 160gsm Fabriano Tiziano Pastel Paper and I hand-make and hand bind each notebook. 


The Frenemies Notebook Collection Set is now available for purchase at so check it out!

Each notebook is also available on its own, here they are in detail:


The Little Ninja Notebook

The Little Ninja Notebook


The Little Robot Notebook

The Little Robot Notebook


The Little Pirate Notebook

The Little Pirate Notebook


The Little Zombie Notebook

The Little Zombie Notebook


Hope you like my little Frenemies! :)

Posted in Creations, Products, Updates

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